Green Power Marketers are Due to increased customer awareness of the Environmental implications associated with power generation, a growing number of utilities and other types of energy service providers have begun offering green power products. The term "Green Power Marketers” usually refers to energy providers operating in states that permit retail competition in the electricity markets. In states that do not allow this retail competition, many utilities have begun offering green power options under what are typically referred to as green pricing programs. To find out what power marketers offer green power products in your area and if your utility offers a green pricing program, visit the Green Power Locator.